June 20, 2011- Joe Cross is an Australian entrepreneur and investor who invests in early stage high potential growth companies. These include investments in the fashion, transportation, private equity finance, derivatives trading, early childhood education, structural steel distribution and health and wellness sectors. Joe began his business career as a trader on the Sydney Futures Exchange where he worked from the early 1980s until 1998. During this time, Joe founded several companies in the derivatives trading and technology space. From the late 1990s until 2003, Joe managed a diverse portfolio of assets in telecommunications, media, technology and financial services for Queensland Press Ltd, a wholly owned company of News Corp. During 2003, Joe began investing his own capital through his investment vehicle Jaymsea Investments Pty Ltd. A number of these businesses have gone from a start up to a thriving and successful business in a few short years. Today, Jaymsea has a diverse portfolio of active investments with financial and managerial stakes in high potential growth companies. The portfolio includes: Thakoon, a leading US based high end fashion label; Willow, a high end Australian based fashion label; and Citibabes, a club and education centre for families with small children.
Most recently, Joe founded Reboot Media; a health and lifestyle brand that creates entertaining and actionable educational media for anyone that is sick and tired of being sick and fat. Joe is the Chairman and CEO of Reboot Media, as well as the Co-Director, Executive Producer, and the host and subject of Reboot Media’s first feature length film, “Fat, Sick & Nearly Dead”. Joe lives in New York and Sydney.